our approach to great design
Understand the product vision, Identify the target audience, Get a hang of technology choice.
GET USERS’ PULSE
Conduct research in a model that suits the case. Empathise with users and capture their goals/expectations, identify influencers and group them based on their usage patterns.
Understand product feasibility when compared against the competition.
Build Design Strategy
Use data from competitor Analysis, technical backdrop, user expectations and, accordingly, define Design roadmap.
Task & Information Flow
Define the tasks flows and storyboards, Create a seamless flow of Information and build Information Architecture
Define Communication Structure
Define tone, colour, type and style that suits the context and expectations
Get the conceptual idea in place by creating wireframes, validate the design with stakeholders and focus groups
PUT IT ALL TOGETHER
Create visual designs considering the emotions, expectations and context. Create style guides.
Create the experience with the help of click-through mocks to give a feel of the final outcome. Use this as a tool to validate and communicate with the dev teams.
IT'S ALL ABOUT STRIKING A BALANCE
The beauty of the process we follow is the element of its adaptability to the development context. We understand your process and seamlessly fit ourselves into it without defeating the primary purpose of our design process.